Red Sea Markets – The Point



The Point represents a strategic partnership between the Red Sea Markets Company Ltd. Asir and the Tourism Development Fund.

The Red Sea Markets Company a member of the SEDCO Holding Group, owns one of the most important shopping and entertainment projects in the Kingdom, Red Sea Mall in Jeddah and it is working to replicate this success in Abha
and position The Point as Asir Region’s leading tourist destination for shopping, entertainment and recreation.

It is one of the projects being executed by the Investment Committee of Asir Investment Forum supporting large, medium and small investments in Asir, with the aim to attract qualitative economic projects to enhance tourism
in the region, as per the strategy of the Tourism Development Fund which supports and develops quality projects.

The project is expected to contribute in generating 2,500 job opportunities in the region, with investment opportunities for small scale businesses. It will incorporate various activities in an urban architectural landscape
complementing the identity of the Asir region, in line with its economic and tourism requirements.

Upon completion at the end of 2026 it will comprise of Constructed areas of 150,000sq m, Green Areas totalling 50,000sq m, a 1,000sq m Youth Centre, a 6,000sq m Hypermarket, Two Fountains and Water Attractions, a 3,000sq
m Health Centre, 10 Cinemas, 150 Retail stores, 41 Restaurants and Cafes, 1,500 Car parking spaces, a Hilton Residence of 100 hotel apartments & a Canopy by Hilton Hotel with 150 Guest rooms.