DeFacto’s key strategy is its one stop shop approach and its dynamic merchandise offering that serves the whole family with a diverse product mix. Womenswear is a key segment as they target the broad wardrobe, with a
focus on newness and a broad offer of basics and fashion at good value prices. Menswear is its core segment and their merchandise position is a strength in their sector. Its baby and kids range is its fastest growing
category and their position is to offer a range of products including updated basics and fashion newness at great value to their customers. Meanwhile accessories are another key product category to help drive the frequency
of visits and add units to sales transactions. Footwear is an important category to support their One Stop Shop strategy and enable complete outfit building. With its brand-new face and wide product range, the homewear
sector offers customers comfort and elegance at the same time, with affordable prices.